Earned Media & PR
Turn your mission, impact, leadership and beneficiary stories into opportunities for credible third-party coverage.
Giving Tuesday · December 1 · Year-end fundraising
Ensure Your Year-End Fundraising Story Is Harder to Miss
Build the awareness your nonprofit needs heading into Giving Tuesday and the critical year-end fundraising season.
- Media
exposure - Broaden
your reach - Increase
donations
2025 by the numbers
500M+Media impressions
12,000+Broadcast placements
350+Nonprofits supported
Get a custom year-end plan
Book a 20-Minute Year-End Strategy Call
We'll learn about your campaign and share how we can help you reach more people and drive greater impact.
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The year-end challenge
The money is still out there.
The challenge is making sure donors know who you are and why your mission deserves their support.
The final months of the year are essential for nonprofit fundraising. They're also increasingly crowded.
Thousands of organizations are competing for donor attention as funding pressures increase and individual, corporate and institutional donors decide where their year-end dollars will go.
Giving Tuesday creates an important early deadline. By the time donors are actively deciding where to give, your organization should already be visible, credible and part of the conversation.
Step 1 · Diagnose
How Visible Is Your Organization Today?
Find out where you're visible, where you may be missing and where you have opportunities to build greater awareness before Giving Tuesday and year-end.
Before you can increase awareness, it helps to understand where you stand.
The complimentary Year-End Visibility Assessment evaluates your current media presence and the channels helping prospective donors discover and understand your organization.
Through a short questionnaire, we'll look at your current visibility across key media and communications channels, identify potential gaps and help establish where additional exposure could have the greatest impact.
What your results look likeExample
55/100
Overall score
Significant
opportunity
opportunity
Top opportunity · 30 of 100
Paid Amplification
Are you putting your campaign in front of the right people, or simply hoping organic reach is enough?
Step 2 · Act: turn the assessment into action
Introducing the 4media Year-End Awareness Accelerator
Knowing where the gaps are is only useful if you can do something about them.
The Year-End Awareness Accelerator is a fast-turnaround, integrated media program designed to increase your nonprofit's visibility heading into Giving Tuesday and sustain that momentum through the year-end fundraising season.
4media can turn your strongest mission, impact and beneficiary stories into coordinated exposure across TV, radio, web, print, earned media, content distribution, digital and social channels.
The objective is straightforward
Give more prospective donors more opportunities to see, hear and understand your organization before they're deciding where to give.
Inside the Accelerator
One Story. More Ways to Reach Potential Donors.
Most organizations already have a year-end fundraising story to tell. The challenge is getting that story beyond the audiences they already reach.
4media brings together multiple consumer-facing media capabilities within one coordinated campaign:
TV & Broadcast
Put your leaders and experts in front of audiences through television, satellite media tours and other broadcast opportunities.
Radio & Audio
Give your organization more time to tell its story through radio media tours, interviews and audio news releases.
Content & Distribution
Develop compelling impact stories and extend them beyond your owned channels through publisher and digital distribution.
Digital & Social Amplification
Increase the reach and lifespan of your stories and create additional opportunities for prospective donors to encounter your organization.
Paid Media
Drive targeted audiences toward your campaign, content and donation pages with measurable digital promotion.
Why 4media group?
Get Visible Before Donors Decide Where to Give
Traditional PR
Often depends on pitching a story and hoping individual outlets pick it up.
4media offers a broader model
With capabilities spanning TV, radio, web, print, content development, distribution, earned media, digital and paid promotion, we can help develop your story and extend it across multiple channels where prospective donors consume information.
That matters when the window is short. The goal isn't simply to generate coverage. It's to create a broader media presence that helps more people see your organization, understand its impact and remember it when it's time to give.
● ON AIR
What happens when you book
Three Steps to a Stronger Year-End
Book your 20-minute call
Tell us about your organization and campaign. We'll take an honest look at your Giving Tuesday and year-end plan.
Get your custom plan
A one-page plan with your strongest story and media angles, the right channel mix and a countdown timeline to December 31.
Amplify your impact
Run the plan yourself, or let our team put the Year-End Awareness Accelerator into action with you through December 31.
Questions
Before You Book
Don't see your question? Bring it to the call.
What happens on the strategy call?
We spend 20 minutes on your Giving Tuesday and year-end goals, your audiences and your current plan, then share where we see the biggest opportunities to build awareness.
What is the Year-End Visibility Assessment?
A short, complimentary questionnaire that evaluates your current media presence across key media and communications channels, identifies potential gaps and shows where additional exposure could have the greatest impact before Giving Tuesday and year-end. Take the assessment.
Is there a cost for the call?
The year-end strategy call is complimentary. No obligations.
Is it too late to start before Giving Tuesday?
There is still time. The Year-End Awareness Accelerator is built for fast turnaround, and the sooner we talk, the more channels we can put to work before December 1 and through December 31.
Do we have to work with you after the call?
No. The plan is yours to use. If you want help putting it into action, we can talk about how the Accelerator can support you.