Take Our Year-End Visibility Assessment
Find out where your organization can increase visibility, extend its reach, and help more donors discover your mission during the critical year-end giving season.
- Get your personalized visibility score 0/100See how your organization performs across six key areas.
- Identify opportunities to improveDiscover where your visibility strategy has room to grow.
- Get actionable next stepsUnderstand where to focus before the year-end giving deadline.
Why 4media group
We get mission-driven stories seen at national scale.
From satellite media tours and broadcast PR to editorial distribution, PSAs and paid media, our nonprofit and public affairs team, 4publicaffairs, helps mission-driven organizations reach millions, with transparent, verified reporting on every result.
What You'll Discover
- Your Year-End Visibility Score. How prepared you are to compete for attention in the most crowded fundraising period of the year.
- Where you're strong. The parts of your campaign already working in your favor.
- Where you're losing opportunity. Gaps that could keep you from new audiences, media attention or donations.
- Your biggest visibility opportunity. The one area that could make the biggest difference before year-end.
How It Works
Answer 12 Questions in 5 Minutes
We'll evaluate your year-end campaign across 6 critical areas and give you your score, your strongest area, your #1 opportunity and practical recommendations you can act on before the year-end window closes.
What You'll Get
Your overall Year-End Visibility Score
Six area scores showing where you're strong and where the gaps are
Your top opportunity: the area that deserves attention first
Your recommended next steps before year-end
What will you learn?
The Six Areas That Decide Whether Your Campaign Gets Seen
The assessment looks at the six areas that determine whether your year-end campaign can get noticed, reach the right audiences and drive action.
From score to strategy
Every Gap in Your Results Has a 4media Solution Behind It
Your assessment shows where you're losing visibility. Our team turns that into a plan, and then into reach.
Your story, on air
From One Story to Many Channels in One Giving Season
When your assessment shows a reach or media gap, this is how we close it, in time for GivingTuesday and December 31.
- Earned media: newsroom-ready stories that editors choose to run
- Satellite and radio media tours: your spokesperson on air in markets nationwide in one morning
- Public service announcements: donated airtime and space across TV, radio, print and outdoor
- Original research: new data that creates timely, newsworthy angles
- Targeted amplification: paid social, native, video and traffic-driving options
- Transparent reporting: outlets, live links and the metrics behind every result
Proof in action
What One Strong Story Can Do
A six-month integrated program told one story through a feature, release, listicle, infographic and video, released in planned pulses to keep visibility high.
Year-end offer
Book Your Strategy Call by Nov. 14 and Get:
Take the free assessment, then book a 20-minute call. You'll leave with a focused plan for the final weeks of the giving season, built around your results.
Limited to the first 25 nonprofitsFree Year-End Amplification Blueprint
Your custom plan: top opportunities, recommended channels and a timing plan.
3 media-ready story angles
Pitchable angles drawn from your mission and your year-end goal.
Priority GivingTuesday scheduling
First access to distribution and media tour slots before December 1.
The year-end clock is already running
A strong campaign isn't enough if the right people never see it.
Your organization is competing for attention with thousands of other nonprofits asking donors, supporters and communities to act. By the time you realize your campaign isn't reaching enough people, the most valuable weeks of the giving season may already be behind you.
- 01Start the assessment.
- 02Find the gap.
- 03Know what to fix.
- 04Make the most of the time you have left.